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Communication, take a bow

Eurest | Great people |  10 April 2014

ballet shoes

The performance of Swan Lake is the epitome of all ballets; it’s mesmerising, captivating and astonishing to watch. The instantly recognisable tale of good against evil is one that can be told forever, along with the timeless music and design; it’s loved across the globe by ballet lovers and people alike.

The assembly of ballet dancers on stage is a disciplined, collaboration of shapes; they’re timed to perfection and it almost looks like they breathe in unison. Working together as a united front, they are connected and aware of each other; there’s not a single movement out of place, or a second out of time.

Classical ballet is a beautiful and synchronised art form — when performed well. But, without practice, communication and organisation the graceful movement would descend into an uncoordinated mess — and who wants to watch that?

Lauren Cuthbertson is a principal ballerina at the Royal Ballet, and she emphasises how the key to success is always having your end target in mind, “Practice is just so important. But also, I discovered the art of imagery, which for me has been a huge tool. It means I can see the finished product of what I want it to be in my head.”

At Eurest we have the same way of thinking; we know that to find exactly the right solution for you — and execute it with the precision and efficiency of a ballerina — we need to discover and understand your vision for your workplace. We believe that communication is fundamental to understanding you and your business’ needs. By setting out with a clear idea of what you want to achieve, we can work together to get there — in perfect time and harmony.

Feeney-Hart, Alison 2013. ‘Ballerina Lauren Cuthbertson's top 10 ballet tips’, BBC [online],, (Accessed 17/02/2014)

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