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The breakfast that’s been around a cereal'sly long time

Eurest | Consistency |  16 March 2017

A close up of a wheat field.

Throughout the Western world, breakfast cereal is a staple way to start the day. But it wasn’t always that way. Not until Henry D. Perky came along, at least…

Centuries of cereal

Even though most breakfast cereals sport snazzy brands and boxes, many of the most popular options are actually pretty old.

In fact, Bran Flakes, Corn Flakes and Shredded Wheat have all been around for more than 100 years.

Kellogg’s Bran Flakes were introduced way back in 1915, but even they aren’t the company’s oldest cereal. That accolade goes to Corn Flakes, invented at a sanatorium in 1894 by Dr Kellogg. The funny thing is, he was actually hoping to develop a bland and unappetising breakfast option — so he didn’t really meet the brief on that one.

But even before Dr Kellogg was making his name, the first ever mass-produced cereal was being made: Shredded Wheat, in 1890.

The story of Shredded Wheat

This tasty cereal was developed by Colorado businessman Henry Perky, a vegetarian looking for a filling breakfast that wasn’t bacon and eggs.

It was marketed as a health food — one that would help with stomach problems and provide a nutritious start to the day, and was originally sold through vegetarian restaurants.

As the cereal began to gain popularity, the famous Dr Kellogg took a look, intrigued by Perky’s manufacturing process. He refused to purchase the patent however, saying that he wasn’t a fan of the taste.

He was in the minority though, and the original Shredded Wheat recipe continues to be a popular cereal choice to this day. Nutritious, low in sugar, full of fibre and nutrients — this winning cereal recipe hasn’t been changed since its inception. Proving that a great product, made consistently well, will continue to please customers through the years.

Decades of dependability

A top cereal for more than a century, with no compromises on quality, there’s a lot that we can learn from the consistency of Shredded Wheat.

Consistency is something that’s very important to us, too. Keeping consistently high standards across staff training, service and customer experience in our restaurants is a top priority for our business.

It’s what lets our clients know that they don’t have to worry about a thing. And will keep customers coming back time and again — because it means we provide consistently tasty, healthy and high-quality foodservice to keep your people feeling good.

In fact, our restaurants serve consistently brilliant breakfasts, too — which will keep you perky all day long. Get in touch to find out more about how we can get your people off to a healthy start, every day.

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