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The only way is up

Eurest | Corporate Responsibility |  17 June 2014


You’ve heard of shouting from the rooftops, but what about gardening? Not crossed your mind? Few people are likely to give roofs a second thought and, if pressed, would suggest that it’s the domain of TV aerials, pigeons or possibly dancing chimney sweeps; but, for some citizens of New York, it’s farming territory. 

When space is at a premium, the only way is up for this new trend, as rooftop allotments are bringing new life to urban areas.

One business leading the way is Brooklyn-based Gotham Greens, which designs, builds and operates commercial-scale greenhouse facilities in urban areas. Gotham Greens’ pesticide-free produce is grown using ecologically-sustainable methods in sophisticated, climate-controlled rooftop greenhouses. It’s one of New York’s foremost producers of premium-quality, greenhouse-grown vegetables and herbs.

Rooftops are clearly an underused resource and, along with solar panels and gardens, can be used to make the most of the little green space we have in our cities. 

Gotham Greens’ success proves that you don’t need a lot of land — or even access to a garden or allotment — to grow your own fruit and vegetables. 

In fact, anyone can grow certain types of food in containers provided they have some outdoor space that gets a bit of sunshine. It doesn’t have to be a garden, you can have pots of salad or vegetables on the patio, roof terrace or balcony, or simply grow herbs on your window sill.

It just goes to show that a little fresh thinking can make a big difference, whether it concerns your food, health or business. 

At Eurest, we believe that you should make the most of the resources you have, and that’s why we work to help you support British farmers and growers. By reducing food miles, managing waste and conserving energy, we reduce both cost and our environmental impact. Now that’s something worth shouting about from the rooftops.

Gotham Greens 2014., (Accessed 25 March 2014).

Richard, G (2013), ‘Gotham Greens: A commercial-scale rooftop hydroponic greenhouse in New York City’, Tree hugger [online],, (Accessed 25 March 2014).

Ridsdill Smith, M (2014), ‘The vertical veg man’, The Guardian [online], (Accessed 25 March 2014).


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