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Think outside the cube

Eurest | Great service |  12 May 2016


Some crazes bloom briefly and then fade just as quickly into obscurity; others seem to endure, winning a permanent place in the public consciousness. As to what converts a craze to a fixture seems to be up for debate.

So when architecture professor Ernő Rubik invented his mechanical puzzle forty years ago, he had no idea that people would still be agonising over it today. He designed it as a way to challenge his students to think more creatively and it was only when his prototype (held together by elastic bands) was met with a positive reception that he realised its commercial potential.

Widespread marketing began in 1980 and, since then, the Rubik’s Cube has held the top spot as the world’s best-selling puzzle game.

Cube devotees find completing the puzzle a breeze: it’s just a series of steps to complete that they’ve spent hours practising. The challenge, these days, is to complete it while overcoming other, external factors, such as while blindfolded, under time constraints, or as part of stamina challenges — one enthusiast set a record of 4,786 cubes solved in a 24 hour period.

These puzzles are a great example of ‘practice makes perfect’ — when you pour time and effort into improving and honing a set of skills, to strengthen the end result.

We’ve learnt a lot about foodservice over the past seventy years, and our honed skills lie in knowing what makes great service exactly that — great. So we’ll keep doing what we’re doing, including thinking outside the cube, to make sure great service from Eurest remains a fixture.

De Castella, Tom (2014). ‘The people who are addicted to the Rubik’s Cube’, BBC News magazine, [Online],, (Accessed 01 May 2014). 

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